It all started in the middle of a messy, soul-draining chapter of my life. I hit one of those moments where everything felt like too much—society’s expectations, my own limiting beliefs, and the constant guilt of putting myself last.

One day, pen in hand, I scribbled “Fuck this shit!” at the top of a page in my journal. It wasn’t just a vent; it was a declaration. I was done playing small, done letting other people’s narratives run my life, and done neglecting my own self-care.

That raw moment became the seed for this brand. Journaling had been my sanctuary since I was a little girl, but over time, I realized that journaling wasn’t just a tool for reflection; it was a tool for self-healing and self-empowerment. Every time I put pen to paper, I reclaimed a little more of my inner authority—the part of me that no one else could create or destroy.

This realization taught me a profound truth: no one else is responsible for your happiness, and no one else can give or take your power. That responsibility lies with you. By taking ownership of my thoughts, feelings, and choices, I began to heal the wounds that were never mine to carry and to rebuild a life rooted in authenticity.

This brand is a call to prioritize self-care, embrace spiritual healing, and reclaim the authority that has always been within you.

I don’t claim to empower anyone because that power has always been yours. My mission is to provide the tools, guidance, and inspiration you need to unearth it. Whether you’re shouting “Fuck this shit!” at your own limiting beliefs or quietly taking steps to rebuild, these journals are here to support your journey.

Welcome to the community. Welcome to your transformation.

– Frida Rose