We started with journals. Now, we’re a full-fledged self-care brand for non-conforming women.

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Practice self-care on your own terms.

Take what you need and leave the rest.

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"When I create art, I heal myself. When I share my art  I heal others. Journaling is Self-Care LLC is where I honor my truth as a multi-passionate creatress and lead as an example for other women who are sick of being boxed in by expectations and labels. We're not wishy-washy, we're expansive. This is spiritual self-care for rebels. "

- Frida Rose, Journaling is Self-Care LLC Founder & CEO

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Save 20% with the 2024 Mindset Shift Collection

Happy New Year, babes! We have the mindset tools to help you empower yourself so that you crush your goals in 2024, so that you can have the freedom, fulfillment, and healing you deserve! So, we're gifting you 20% off each product in our 2024 Mindset Shift Collection to help you feel inspired, overcome limiting beliefs, and more. 

Just use discount code 2024 Mindset Shift at checkout. You're gonna kill it this year!

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Self-Care Journals

Our journals are eccentrically designed to celebrate the individuality of the women who use them. The interior of each journal has an inspirational quote or love letter from our Founder and CEO, Frida Rose along with a QR code that leads to spiritual self-care articles and journal prompts written in Frida's signature empowering, authentic, introspective, and transformative style.

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Inspirational Wall Decor

Whether you're sharing a small dorm or you have a three-story home all to yourself, give yourself permission to turn your space into a sacred sanctuary that promotes inner peace and motivates you to maintain a positive mindset. Our collection of boho-styled printable inspirational wall decor with daily affirmations for women is exactly what you need, including the limitless customization that you can only get from printable wall art.

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Books by Frida Rose

Our Founder and CEO Frida Rose has been filling her journals with poetry, short stories, affirmations, and more since childhood. So, becoming a published author for the first time in 2017, with "Blossom's Wine Bar," was a full-circle moment. In this collection, you'll find all of Frida's published works. Plus, her new books will always be published here first!

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NEW ARRIVALS:

Welcome The Divine Feminine Spellbook: Spiritual Decor Collection

Our founder Frida Rose designed this spiritual decor collection to reflect where she'd been in her life journey as a constantly evolving healer, artist, and divine being in the weeks leading up to crafting these soulful celestial and vintage-inspired designs.

With her belief that self-talk is a form of spellcasting and that if we want to see joy and greatness in our lives, it begins with our inner conversations, she uses this collection to share snippets of her own inner conversations and uses the visuals to display the magic that her inner wisdom has revealed to her.

As a result, she named this group of designs “The Divine Feminine Spellbook,”  stating that, "It’s all about lovingly messy self-exploration, feeling empowered, and fully owning your specialness without watering yourself down or apologizing."

Honor your sacred divine feminine and mix and match the pieces that resonate with you to decorate your sanctuary with self-empowering magic!

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